Acquire with one tap, convert at the register, retain with a pass that keeps changing — and none of the ramp-up: self-serve from your first pass to your loyalty program.
Entirely self-serve · No sales calls · No credit card · First pass in minutes
Live Passes
A Live Pass changes after it's saved — by you, and by every purchase. That turns one coupon into a relationship you can act on.
The welcome coupon they redeemed becomes a member card with the next offer on it — automatically, with every purchase (Pass Journeys).
Announce a flash offer or a reward unlock and it lands on every lock screen in seconds — no app to build, no email list to rent.
Near your store, their pass surfaces on the lock screen by itself — a nudge you don't pay per-message for (built into Apple & Google Wallet).
Anyone can save your pass from an ad or a QR — you reach them from day one, and their history merges into one member profile the moment they identify.
Pass Journeys
Design the journey once. Every purchase moves the pass to its next stage — that's how one coupon becomes a long-term relationship.
Acquire
Saved from an ad, a QR, or their first order — the pass gets them in the door.
Convert
Scanned at the register — the discount applies and the used coupon retires itself.
Retain
The same pass becomes their member card — points, stamps, the next offer. No re-enrollment.
Return
Thresholds unlock rewards on the pass; quiet customers get a fresh offer that brings them back.
At the register
Coupons and member passes work at the counter — one scan applies the discount, links the sale, and moves the pass to its next stage.
The coupon or loyalty card is already in their wallet — no app to open, no code to remember.
Right inside Shopify POS with our tile — or with the built-in staff app on any phone with a camera.
The code lands on the cart and the sale is linked to the member — one tap, no typing at the counter.
Points tick up, rewards unlock, used coupons retire and the next offer appears — pushed to their phone before they leave.
How it works
No developer, no app store, no Apple Developer account — passes are signed and live from day one. Just a link your customer taps once.
Pick a template, add your logo and colors. Live preview updates as you type. No code needed.
Copy your pass URL and share it anywhere — email, SMS, QR code, website. Works on every device.
Apple or Google Wallet opens automatically. Added in one tap. No login, no download.
Update points, offers, or any field instantly — appears on every enrolled pass, no app update needed.
Works with Instagram & social ads
Use the pass share URL as your Instagram, Facebook, or TikTok ad destination. Set the CTA button to “Get Offer” or “Sign Up” — customers tap the ad, tap “Add to Wallet”, done. No landing page to build, no app store redirect.
For agencies & multi-brand operators
Run all your clients from one login — each brand in its own workspace, with its own look, its own passes, and its own bill. Nothing bleeds between clients.
Each brand gets its own passes, members, and analytics. Switch clients from the header — no logging out, no second account, no mixing anything up.
Set a client's logo and colors once and every new pass starts on-brand. With their own Apple certificate, even the fine print says their name — not ours, not yours.
Each client's workspace has its own wallet and plan — bill it to them directly, or fund it from your own credits and invoice it your way. Moving credits between wallets is one click.
Invite your designers to build and your client to watch. Owners control billing and settings; members create and manage passes — no extra cost per seat.
Connect your Shopify store in seconds — just enter your store address and click Connect. When a customer redeems their pass, a unique discount code is automatically created in Shopify and pushed straight to their wallet.
Pricing
Buy credits only when you need them. They never expire and there's no commitment.
Need monthly credits? Growth plan includes 2,000/mo for $49/mo with bulk discounts — full pricing details.
No Apple Developer account required — passes ship signed under Pass Studio's certificate. Bring your own only if you want to.
Get 50 free creditsEverything included
Everything runs from the dashboard, no code needed — and when you're ready, the same platform speaks fluent API.
Design loyalty cards, coupons, tickets, and more with a live preview. No code, no design tools.
Start instantly on our Apple certificate — or bring your own Pass Type ID for full control and ownership of your pass distribution. No other platform offers both.
Passes live in Apple Wallet and Google Wallet. Customers already have the app — no download needed.
Update points, stamps, offers, or any field — appears instantly in every enrolled wallet. No app store update.
Track downloads, scans, and redemptions by pass, campaign, and platform in real time.
Issue, update, and revoke at scale: idempotent endpoints, signed webhooks with retries, Zapier, and an order engine that works with any commerce platform — not just Shopify.
All the power of a loyalty platform, with none of the ramp-up. Entirely self-serve — no sales calls, no credit card, no onboarding project. Create your first pass in minutes; 50 free credits are on us.
Create your first pass